If you are anything like me, you’ve spent time online trying to figure out how to make some money. Actually, how to make some serious money, not just pocket money, but a living which allows for the freedom and lifestyle you dream about.
I’ve downloaded files, paid and free, until the most I’ve got to show for them is gigs of space used up on my hard drive. Some I’ve read, some I started to read and then got distracted to the next ‘shiny coin’ and some never even got opened before I got distracted.
The problem was first off that I hadn’t yet developed the mindset which I needed. I needed to embrace a business model, plan and implement it, and then work on it until it either succeeded or showed me why I failed at it.
If it failed, then pick myself up and get on with refining what I was doing until I got it right. Instead, I kept looking for that one magic new bullet that was going to make it all work. (more…)
Tags: blog, business model, longterm success, mindset, model plan, serious money, Traffic
Category General |
This site is currently undergoing some revamping. I’ve finally reached a better sense of where I need to go with it and have some great content coming. Stay tuned!
Category General |
Knowing what not to do helps to give a clearer picture of what to do. Here are seven mistakes you should never make when writing sales copy.
1. Being slow to get to the point
- impressions are made in moments
- mention the main benefit and incentive right out of the gate
- your opening should be impossible to ignore
- tell the reader “what’s in it for me” (WIFM)
2. Not giving the reader some WIFM at every point
- use headings, illustrations, videos and captions to communicate prominent benefits wherever the reader’s eye might land
- repetition is okay just vary the point each time (more…)
Tags: benefit, captions, Copywriting, element, headings, impressions, testimonials, wifm
Category Copywriting |
Just finished reading a neat article over at Search Engine Land on some search tools. The article is part of a series on PPC (Pay Per Click) they have been running. The article provides an overview of search engine tools; social monitoring platforms like Twitter, Technorati and Social Mention; SEO tools includes an overview of who SEOMoz’s tool suite can be used for paid search campaigns and industry intelligence sources like eMarketer, comScore and Marketing Sherpa.
Google Wonder Wheel
What really grabbed my attention was the pointer to the Google Wonder Wheel. All this time I’ve been using Google for search and never knew this little gem was there. The wonder wheel provides a visual display of some other search terms which your search results contains. A great way to drill down to more specific data when exploring for article ideas for example. (more…)
Category SEO |
I love it when I read an article which actually leads me to learn something. Search Engine Land reports today that Google now includes page speed as a factor when ranking your site. How important a factor speed is, isn’t yet determined.
As much as possible, I’ve always tried to keep page speed as quick as possible. What you might not notice on a broadband connection, your visitors on dialup or slow satellite connections sure will.
I’ve done some web design in the past so I’m tend to remember to pay attention to things like optimising graphics or trying to keep them to a minimum. On most of the blogs I have, I avoid using pictures unless there is a value added element to them. I know, some of the gurus will tell you to use pictures on most of your posts. (more…)
Tags: blogs, firefox, Google, optimising graphics, search engine, speed matters
Category SEO |
The oft repeated phrase in SEO is “content is king”. It is, consistent, well written, targeted and useful content is sucked up by the search engines as quickly as it can be written.
My brother often talked about how my mother would spend hours chasing quarters in business while the dollars flew by over her head. It was true, she spent more time rearranging the stock on the shelves than worrying about getting the stock sold to customers or giving the customers something to come into the shop for.
It is true for many trying to make a dollar online too. We design and redesign, tinker and tweak while the job of writing content continues to beg for attention. (more…)
Tags: blogs, content, search engines
Category Blogging, Site News |
