Daily Archives: April 5, 2007
It’s All In the Response
A recent email exchange I had has illustrated to me just how badly some firms deal with email correspondence. In my offline life I do some volunteer work. I’m currently serving as 1st Vice at the local Royal Canadian Legion. I emailed an area firm to ask some initial questions about the feasibility of changing the heating/cooling system from the present two systems into a unified system using geothermal energy.
A staffer at the firm replied the following day with the details about an information seminar being held that evening. The staffer did not acknowledge or address my initial questions. That lack of acknowledgment sent me the message, intentionally or not, that this firm really didn’t care about anything except attendance at this information seminar.





