Daily Archives: April 9, 2007

Todd Wasserman over at Brandweek has an interesting piece today on a January survey by iProspect and Jupiter Research who polled 2223 respondents as a measure of social networking sites which they defined as sites where users post their own content.

Also found in the study:

• adults are more likely to visit search engines daily than to visit social networking site. 40% of adults visited Yahoo daily while only 12% visited MySpace.