Daily Archives: April 16, 2007

Online advertising has rapidly grown into a multi-billion dollar industry, with Google’s recent $900 million deal to advertise on MySpace an example of it’s huge demand and popularity.

Pay per click (PPC) advertising is the most cost-effective form of advertising so it’s vitally important that all aspects of advertising campaigns are managed to achieve maximum return on investment (ROI). Google AdWords is the most popular method of PPC and is an excellent way of increasing targeted website traffic, providing the advertising costs can be justified by ensuring the clicks turn into sales.