Daily Archives: May 6, 2007

I got an email from a customer recently with this comment:

“I can’t make any progress with my marketing until I know what my marketing niche is. Until I know who my ideal clients are going to be, I can’t start with my marketing, so I really can’t get any of your products until I’m clear about this.”

You might want to substitute your own concern: “I don’t know what my services are yet,” or “I don’t really know what the ultimate outcome is that I provide for my clients,” or “I don’t know what makes me unique yet.”

And with this declaration of what you don’t know, your marketing grinds to a screeching standstill.