Archive for July, 2007

Hype Addiction and Home Business

Guest article by: Gary Harvey

Internet Marketing can be so HYPED UP.

So frenetic. So breathless.

here are time-limited bonuses, 1-time offers, pre-launchdiscounts, fire sales and prices that escalate by 20 cents every 30minutes.

“Don’t refresh this page or you will pay more.”

All these marketing tactics tend to create a feverish atmosphere.You check your emails regularly because you don’t want to miss the opening price break for a new product.

Professionally managed product launches are designed to get us allpumped up, ready to grab one of the “only 200 licenses” that willbe issued for product XYZ when it’s released at 3pm Eastern time.

“Be quick to grab the early bird discount.”

“This product will be taken off the market after 300 copies are sold. Get yours today or miss out.”
And on and on it goes.

Pause to breathe deeply and slowly.

When was it that you last stepped back and took an impartial view of what’s going on here?

What works for you? How do you put enough distance between yourself and the hype so you can see things as they are?

Sure, these breathless pulse-quickening promotional tactics work. More product is sold. More dollars are banked.

But is this the way you want to be treated?

A few closing thoughts:

1. The word ‘addiction’ comes to mind. Addicts must have their next fix. Are we addicted to marketing hype?
2. If you don’t need it, it is never a bargain.
3. While it is true that you can often get great discounts when a product is first released (it’s part of building its marketpresence), the product will usually be available later.
4. Sometimes others will buy the Master Resale Rights and sell the thing cheaper in a few weeks. Sometimes even just a few days.
5. The time spent on hype addiction is time you could spend building your business. Which one will deliver the best long term results?

If you would love to have your own home based business BUT YOU DONT HOW to find a good business idea, check out this site. The site includes a list of ELEVEN different ways to locate a profitable business idea.

Category Online Marketing |

Five Fundamental Questions for Keyword Research

I’ve read articles and ebooks of all descriptions to try to get my head around doing effective keyword research. Somehow the sense of having a method that I could use, wash, rinse and repeat always seemed to allude me. I  was beginning to think it was just me and my wonderful mental block that was the problem.

Today I ran across Mark Jackson’s article over on Search Engine Watch laying out five fundamental questions to use for keyword research. Now there’s some questions which make sense:

1. What do I want to be known for?
2. What information, products, and services do I offer?
3. What keywords are my top ten competitors using?
4. What keyword phrases are people actually using when they search?
5. What types of actions are taken by people searching for each phrase?

His explanations of the questions are well worth the read for clarity.

Category SEO |