Hype Addiction and Home Business
Guest article by: Gary Harvey
Internet Marketing can be so HYPED UP.
So frenetic. So breathless.
here are time-limited bonuses, 1-time offers, pre-launchdiscounts, fire sales and prices that escalate by 20 cents every 30minutes.
“Don’t refresh this page or you will pay more.”
All these marketing tactics tend to create a feverish atmosphere.You check your emails regularly because you don’t want to miss the opening price break for a new product.
Professionally managed product launches are designed to get us allpumped up, ready to grab one of the “only 200 licenses” that willbe issued for product XYZ when it’s released at 3pm Eastern time.
“Be quick to grab the early bird discount.”
“This product will be taken off the market after 300 copies are sold. Get yours today or miss out.”
And on and on it goes.
Pause to breathe deeply and slowly.
When was it that you last stepped back and took an impartial view of what’s going on here?
What works for you? How do you put enough distance between yourself and the hype so you can see things as they are?
Sure, these breathless pulse-quickening promotional tactics work. More product is sold. More dollars are banked.
But is this the way you want to be treated?
A few closing thoughts:
- The word ‘addiction’ comes to mind. Addicts must have their next fix. Are we addicted to marketing hype?
- If you don’t need it, it is never a bargain.
- While it is true that you can often get great discounts when a product is first released (it’s part of building its marketpresence), the product will usually be available later.
- Sometimes others will buy the Master Resale Rights and sell the thing cheaper in a few weeks. Sometimes even just a few days.
- The time spent on hype addiction is time you could spend building your business. Which one will deliver the best long term results?
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