Archive for February, 2009

How Does Display Ads Build Brand Awareness?

Brand awareness is always important when you talk about marketing. Before you could make any sale of your product, you have to establish your brand. An established brand gives your product an authority in the market. But how will you do that? There are actually a lot of ways to promote brand awareness. It can be considered the hardest part of marketing because it’s difficult to measure the return on your investment.

One way to promote brand awareness is through display ads. Display advertising typically contains text, logos, images and similar items. Display ads are so called because you can actually display them anywhere in contrast to classified ads which appears in a distinct area. One common form of display ads are billboards. Display ads makes consumers recognize the existence and availability of your product or service.

Display advertising has proved to be quite effective in promoting brand awareness. For example, you may have seen first the brand f your phone on billboards. Think how much what you have seen on display ads have influenced your choices. Generally, display ads are not required to contain images, audio or video, but are used to make ads more effective.

Display advertising as a form of internet marketing may appear on web pages in many forms. Web banners are the common example of it. These are purposely made for viewers to click on the ads and generate sales. But even if these ads are not clicked on, still it gives you sense for posting it. The repeated exposure of these ads on web pages generates positive feeling towards the brand. There were actually searches done to prove this positive effect.

Exposure of your brand is much needed. With the use of display advertising in the internet, despite the lack of clicks on it, you still had your chance to expose your brand. The repeated exposure of your ads fosters familiarity. Viewers may not click on it as they see it but in the case when they need a product, most likely they will think of your brand.

About the Author:
Gwyn Estember is an employee of DotComSecrets which teaches various internet marketing strategies to internet business owners.

Article Source:http://www.articlesbase.com/internet-marketing-articles/how-does-display-ads-build-brand-awareness-793320.html

Category Online Marketing |

How To Get Selfish People To Help You Make Money

Who’d want to be helped by horrible SELFISH people????  Well ME actually…………….and YOU!  Okay, what AM I going on about?  Well, it’s like this. If you can begin to understand how people think, you can start to use that knowledge to make YOUR offer more appealing to them, whether your offer is a personal one (dating), a professional one (legal) or a business one (making money).

You want people, your prospects, to take ACTION, to say “yes” to a date, or to hire your lawyers or to click your affiliate links on your website.  That’s not asking much is it!

YES, actually I’m afraid it is.  You see, people want an EASY life; they don’t want to put forth effort.  That’s why people like YOU, who DO take action all the time, EVERY day, to move toward your goals, WILL be successful.

People like this are very rare.  Most people will NOT take action.  They’ll watch TV, they’ll read a magazine, they’ll chat with friends, they MIGHT take a vacation overseas one day, but most people will do NOTHING to improve their lives.

But surely that’s the government’s responsibility, isn’t it? No, I’m afraid it’s not. As YOU know, your life is your responsibility. Any country’s Government should be there to protect you from OTHER people (foreign and domestic), nothing else.  They’re job is NOT to protect you from yourself or your own lack of ability or your own lack of motivation to improve your life.

So, if it’s about motivation then what MOTIVATES people to take action?  Money?  Yes, that’s ONE motivator, but it’s not really significant, because money in and of itself is nothing.  It MAY be paper, but mostly it’s not even that. Nowadays it’s just digits on a computer. It’s what money can DO for people that makes money important.

So what CAN money do for you, apart from get you Sports Cars and Mansions and clothes and yachts? Well, the very fact that things like this are created tells us a lot.  Fast cars and big houses aren’t what people NEED at all; these are things that people WANT.  A $20,000 car will get you to a place just as well as a $200,000 car (maybe even better judging by the size of a Corvette’s trunk!).

What then, DO people want? Let’s cut to the chase.  People REALLY want:

1. Recognition (i.e. respect).

2. Influence (i.e. power).

3. Security (i.e. safety).

These things make people FEEL GOOD. They make them feel good about THEMSELVES.

Though different people are motivated (to take ACTION) by these three things, they are motivated to different degrees by each of them.  Some want power more than security. Some want security more than respect. Whatever it is, if you appeal to ALL THREE of these, you’ll DEFINITELY be able to motivate them.

Demonstrate to people how dealing with you will bring one or more of these things to them.  Show them what a GREAT DEAL you are offering them. And, more importantly, show them what they will miss out on if they DON’T take action and deal with you.

People care about THEMSELVES first and foremost, no matter what they may tell you, or indeed, what they may honestly believe about themselves.  This isn’t a mean thing to say about people, nor is it cynical. These are facts that have been proven thousands of times in hundreds of experiments. It’s not about being a bad person, it’s simply human nature.

Luke Hawthorne has been writing for over 14 years. His interests include making money, flying airplanes, skiing, scuba-diving and paragliding.

http://www.lukehawthorne.com/website-traffic/selfish-people-wealthy

http://www.lukehawthorne.com

You may publish this article anywhere you choose so long as you include all the information in this resource box.

Article Source:http://www.articlesbase.com/internet-marketing-articles/how-to-get-selfish-people-to-help-you-make-money-791796.html

Tags: lack of motivation, making money, motivator, what motivates people
Category Online Marketing |

Some Important Tips Of Explode Your Article Marketing Campaign

Most people make mistakes when they are doing their article marketing campaign. They feel that if they write one article and submit to multiple article directories, the sales will start flowing in but this is further than the truth. You do not have to make this mistake.

Here I will share my 5 top tips to explode your article marketing campaign.

1) Pick your topic wisely — Write articles that can help solve problems for other people. Usually, this type of article can get more readers than a normal straight forward article. The topic must also include on a certain keywords that you have done a research on. Keyword research is very important when writing a good topic for your readers. Spend some time in this research so that you will not waste your time on writing articles that have no interest to other people.

2) Optimize your article – As a bum marketer, you need to know how to craft your articles so that it will get the attention of the search engines. For more help visit to: www.ezines-marketing-magic.com.  Basic knowledge you should have it where to put your main keyword inside your article. The best location will be on the title, first paragraph, two on the content and one more on the conclusion. Also, you need to sprinkle out your secondary keyword inside your article.

3) Make your readers shock — To do this, you need to write a very highly informative article that can help your readers solve their problem. Once they feel you are giving them the right information, they will click on the link inside your resource box to learn more about on what you are offering. You will definitely make the sale if your product is tightly connected to your articles.

4) Deliver timely information — Make sure your article is based on the latest information and not outdated information that people have no interest on reading. Constantly conduct your research on the hot topics on your niche and write articles about it. For more help visit to: www.article-submitters.com.By doing this, you can get lots of readers through your article on the first day. 

5) Establish your objective for each article – You need to make a proper plan for each of your article. You want to gather lists or simply want to make sales from your article. If you want to gather lists, make sure you include a link in your resource box that goes to your website with an opt-in form. What good about article marketing is it will establish you as an expert in your field? Furthermore, your articles are like your own workers who will keep on promoting your websites until many years to come.

Article Source:http://www.articlesbase.com/internet-marketing-articles/some-important-tips-of-explode-your-article-marketing-campaign-791076.html

Tags: Article Marketing, informative article, marketing campaign, niche, search engines
Category Article Marketing |

You Can Start Out Slow And Work With A Small Advertising Budget

So many starting out, expect to work a few hours a week, spend no money, and yet they expect immediate success. These people are destined for failure.  They usually end up doing a lot of jumping from program to program searching for that “Golden” program that is going to put them on the Forbes “Top Ten List” of the wealthiest people in the world.

To be successful in Internet Marketing, one must be willing to put some time and money into their business. If you are starting your own business, it does not matter if you are starting a landscaping business or an Internet marketing business, the formula for success remains fairly constant.

To be successful you must be willing to invest a lot of time and be willing to invest some money in advertising as well as your education.

You can start out slow and work with a small advertising budget.

If you choose to start out with a small budget, that is fine, just don’t expect your business to grow at a full-time pace. Too many people want to make a full-time income with a part-time effort.

With the influx of new people to the net, the opportunity exists to build a nice online business. Just be realistic with the results you expect.

One of the toughest decisions to make when you first start working online, which program should I work or which program should I join?

There are many good programs and products available. Too many people think a good program or product will just pull them along and bring success with it.

When this doesn’t happen, you will see them jump ship. The problem is, the next program will offer no more success unless you are willing to put forth the effort required to make it happen.  This includes educating yourself as well as spending the time and money necessary to get your product or service out there for others to see.

Jumping from one program to another is a sure sign that disaster is just around the corner.

If you decide to become serious in the Internet Marketing field, check out some of the programs or products available. Choose programs or products you think will be of interest to others. Make a decision to join a program or two and commit to them. Please remember, building an income online does not happen overnight.

Advertising is one of the largest contributing factors to determining the success of your online business. Working hard, posting to free classifieds, ezines, etc. can help bring a certain degree of success, but the fact is those who are successful with a marketing business.

Article Source:http://www.articlesbase.com/internet-marketing-articles/you-can-start-out-slow-and-work-with-a-small-advertising-budget-788807.html

Tags: formula for success, internet marketing, starting your own business, time and money
Category Online Marketing |

5 Easy Ways To Get More Traffic To Your Website

There is a good chance if you’re reading this you’re looking for new ways of getting traffic to your website. If you’re like most people you might find it a little difficult to get quality traffic to your website, and we all know traffic is the key to running a healthy and successful business online. So today I would like to share with you 5 easy ways to increase your websites traffic.

1.) Writing Articles – You’ve probably already written a few articles, but if you haven’t you should try to write 3 – 5 articles per week. A well written article, and with some luck from Google you can get a good amount of quality targeted traffic back to your website. Articles are easy to write, and will last a lifetime as they never die. So you can count on your articles for residual traffic for years to come.

2.) Viral E-book – This is something a lot of people don’t even think about. If you can write an e-book, and give it away for free then you can get some good traffic. The way it works is easy. You write an e-book give it away for free, and allow others to give it away for free as well. Inside the e-book will be some links going back to your website. As time goes on more and more people will give away your e-book making it go viral, and getting you a lot of good quality traffic.

3.) Classified Ads – These little ads are a great way to get traffic to your website. They are usually free to post, and if you make it a habit of posting daily you can experience some good traffic. Also it doesn’t hurt to place a paid classified ad once in awhile to give it a boost.

4.) Twitter – If you haven’t made a Twitter account yet you need to make one ASAP. Twitter is a new hot social networking site, where you can connect with thousands of people who have the same Interests as you do. This makes for laser targeted traffic. On your Twitter profile you can write a short line or two about yourself and you can also leave a link back to your website.

5.) HubPages – Do a Google search for HubPages. Signup and start posting Hubs. A Hub is basically a short article. These are known for getting ranked in Google so you can expect to get some nice targeted traffic from them. I recommend trying to post at least 3 Hubs per week.

So there you have it. These are my 5 easy ways to start getting more traffic to your website. Each of the above methods is free so you don’t have to worry about spending money. They are also all proven to work as I’ve tested each one, and continue to use each method myself. Finally just remember that traffic is the key to a successful business. With out quality traffic you will stand little or no chance of success so keep posting those ads!

Chris Rohrer has been working online for more then 4 years earning a full-time income online. He has helped over 100 people run successful online businesses. To learn more about Chris and how he can help you visit Work At Home Success

Article Source:http://www.articlesbase.com/internet-marketing-articles/5-easy-ways-to-get-more-traffic-to-your-website-787734.html

Tags: quality targeted traffic, residual traffic, social networking site, website articles
Category Online Marketing |

Do You Twitter?

If you have no idea what Twittering is, you probably are either new or you’ve been ignoring a lot going on. Twitter is a very popular microblogging site which allows you to post(tweet) 140 character ‘slices’ of what your doing as often as you want. You follow other people who are twittering and people follow you. You can post about the mundane, the insane, the ups and the downs, the pain and the joy, whatever. The idea is to share and enjoy the interaction.

I didn’t get the whole Twitter thing when I first looked at it. Primary because, like Facebook, I couldn’t see how I could find the time to keep refreshing a website so I could see what other people were doing. Then I started to discover some of the Twitter tools that were available and started to understand the draw. (more…)

Tags: blog, Facebook, firefox, Google, Twitter
Category Twitter |