So, Who is Going to Buy From Me?
When you think about marketing / selling either online or off, is that not one of the first questions that comes to mind? It can be a question which inspires you to shape your marketing message and target your audience or it can send you running off into the night screaming in frustration.
From a focusing standpoint, the question “who is going to buy from me?” is one which demands you define what you are going to sell, what need or want it fills for your customers and what size of market you can expect to reach. For someone who is going to do more business offline than online, the question also has to answer if there is a sustainable market within your reach.
For offline marketers, sustainable determines if there is enough potential business or repeat business to provide a living. There is not a lot of sense in trying to sell snowballs to Eskimos when that is what your business will depend on. Now, shipping snow to the snow deprived (I’m taking orders if that is you), that is another story.
For an online business, the question needs to define how you’re going to reach the target market, not if there are any out there to buy from you. I’ve seen figures of somewhere in the area of 6billion Internet users worldwide. Now, if only 1billion of them would actually make an online purchase, I’m pretty sure a niche can be found to make some serious money off of. As long as you find where your buyers hang out.
Now, I’m not saying just finding where they hang out is going to bring in the sales. If you think all you have to do is show your stunning face and buyers will flock to you, you might want to give that a second thought. Selling is still going to take some work but at least at that point, you are selling to people who have some level of interest.
The more convincing you are and the more interesting you are, the greater the opportunity for sales and creating customers for life.
Okay, so you have read this far. Have I bored you yet?
