Daily Archives: March 4, 2009

The object of building a squeeze page and then driving traffic to it is to collect the contact information of site visitors. That’s it, end of story. There should be no promotional advertising of any sort that may distract the visitor. Presenting multiple options other than leaving their contact information will likely end in a ‘none decision’ with the visitor leaving your site…for good.

With the offer of a free giveaway and an explanation of the benefits they’ll enjoy by opting in to your list your final objective is to make this process simple for them.