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Category Archives: Copywriting
7 Deadly Copywriting Sins
Knowing what not to do helps to give a clearer picture of what to do. Here are seven mistakes you should never make when writing sales copy.
1. Being slow to get to the point
- impressions are made in moments
- mention the main benefit and incentive right out of the gate
- your opening should be impossible to ignore
- tell the reader “what’s in it for me” (WIFM)
2. Not giving the reader some WIFM at every point
- use headings, illustrations, videos and captions to communicate prominent benefits wherever the reader’s eye might land
- repetition is okay just vary the point each time
Making Copywriting And Seo Coexist
When it comes to making sales on the Internet, it seems that copywriters and search engine optimization experts are always at odds with each other.
You see, one group wants the sales letter to be absolutely perfect to make maximum sales, and the other group wants the page to be optimized perfectly for the search engines to send free traffic their way.
I remember my first experience with a search engine optimization firm. I had a site that was designed to sell sunglasses, and I’d just finished writing all the sales letter for the different types of sunglasses available. At the time pay per click advertising was a brand new concept, so I wasn’t using it. I wanted to get the free search engine traffic available from sites like Yahoo and Google, so I hired some SEO experts to make my site perform better in the SERPs (Search Engine Results Pages). I gave them access to all my pages so they could optimize everything as necessary.
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How To Use Article Marketing To Increase Web Site Traffic For Free
There are many ways to get traffic to your website, but if you know how to use article marketing to increase web site traffic for free then you should be on to a winner in the website traffic stakes.
You only have to consider what article marketing can do for you and it becomes a no brainer. It is such an obvious way to get traffic to your website that even if you cannot write for yourself, then you should employ an article ghostwriter. Just consider what even one article can do for your website, let alone dozens. Let’s have a look at what is involved in writing an article, and what benefits it can give you.
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How to Write an Effective Product Review
– Rosalind Gardiner, guest column
How do you choose the products you buy? Do you simply accept as gospel truth all the good things a merchant says about their own product? Or, do you ask your friends’ opinions and look for independent product reviews before opening your wallet?
If you’re a savvy consumer (which of course you are), then you put more stock in your friends’ opinions and independent product reviews.
As affiliate marketers, we become much more successful when we approach our site visitors as friends and take the attitude that they too are savvy consumers.
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