Building an online business is about making money not spinning your wheels racing from one losing path to another.
Friday September 3rd 2010

‘General’ Archives

Keeping it Simple

If you are anything like me, you’ve spent time online trying to figure out how to make some money. Actually, how to make some serious money, not just pocket money, but a living which allows for the freedom and lifestyle you dream about.

I’ve downloaded files, paid and free, until the most I’ve got to show for them is gigs of space used up on my hard drive. Some I’ve read, some I started to read and then got distracted to the next ‘shiny coin’ and some never even got opened before I got distracted.

The problem was first off that I hadn’t yet developed the mindset which I needed. I needed to embrace a business model, plan and implement it, and then work on it until it either succeeded or showed me why I failed at it.

If it failed, then pick myself up and get on with refining what I was doing until I got it right. Instead, I kept looking for that one magic new bullet that was going to make it all work. (more…)

Site Changes Coming

This site is currently undergoing some revamping. I’ve finally reached a better sense of where I need to go with it and have some great content coming. Stay tuned!

So, Who is Going to Buy From Me?

When you think about marketing / selling either online or off, is that not one of the first questions that comes to mind? It can be a question which inspires you to shape your marketing message and target your audience or it can send you running off into the night screaming in frustration.

From a focusing standpoint, the question “who is going to buy from me?” is one which demands you define what you are going to sell, what need or want it fills for your customers and what size of market you can expect to reach. For someone who is going to do more business offline than online, the question also has to answer if there is a sustainable market within your reach. (more…)

Thinking About Joining an Ad Network?

Wendy Piersall over at eMoms at Home has posted an excellent article on the ups and downs of joining ad networks. If you are looking to monetize your website or blog with an advertising, don’t do so until you have read her piece.

In addition to a list of ad networks to link to, she includes a great FAQ of tips and pointers to keep in mind as you select a network that’s right for you.  She covers a range of issues, a lot of which I sure wouldn’t have thought to even look at let alone ask.

Who knew that an ad network could expect to try to claim your traffic as part of their ComScore and the implications that it would have? I had never heard of them or knew they could do it.

Welcome to Chaos

For over a year I’ve been wanting to create an online business that would allow me the freedom and security to work from home. I’ve read and researched until my eyeballs were ready to fall out of my head, I’ve made notes and took runs at applying processes until I’m confused which is which and it seems I don’t make any head way towards my goal. Sound familiar?

There is a lot to distract a person in life, especially online. Add to that an offline life… do we have them?… and distraction and chaos grows exponentially.  I’ve been spending a bit more time looking at what I do and how. The results is downright scary. My lack of forward movement has less to do with finding the SECRET to great income online and more to do with managing time a whole lot better.  (more…)

Turning Bitching Into Winning

I was exploring the press releases over at PR Web the other day and followed a link to the site for This is True,  a weekly newsletter  of  weird but true news items that has been publishing since 1994. I subscribed and then spent a bit of time exploring the site.

“Get Out of Hell Free” caught my eye in a graphic on the page. Curious, I took a look.  It seems when you are writing about the weird, you tend to attract the weird. One of his stories prompted a reader to write to Randy Casselman, the owner and writer,  that he was going to hell. He responded that the newsletter’s consulting minister liked the story to which she promptly replied that he was going to hell too. (more…)

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