Category Archives: General
So, Who is Going to Buy From Me?
When you think about marketing / selling either online or off, is that not one of the first questions that comes to mind? It can be a question which inspires you to shape your marketing message and target your audience or it can send you running off into the night screaming in frustration.
From a focusing standpoint, the question “who is going to buy from me?” is one which demands you define what you are going to sell, what need or want it fills for your customers and what size of market you can expect to reach. For someone who is going to do more business offline than online, the question also has to answer if there is a sustainable market within your reach.
Thinking About Joining an Ad Network?
Wendy Piersall over at eMoms at Home has posted an excellent article on the ups and downs of joining ad networks. If you are looking to monetize your website or blog with an advertising, don’t do so until you have read her piece.
In addition to a list of ad networks to link to, she includes a great FAQ of tips and pointers to keep in mind as you select a network that’s right for you. She covers a range of issues, a lot of which I sure wouldn’t have thought to even look at let alone ask.
No tags for this post.Welcome to Chaos
For over a year I’ve been wanting to create an online business that would allow me the freedom and security to work from home. I’ve read and researched until my eyeballs were ready to fall out of my head, I’ve made notes and took runs at applying processes until I’m confused which is which and it seems I don’t make any head way towards my goal. Sound familiar?
There is a lot to distract a person in life, especially online. Add to that an offline life… do we have them?… and distraction and chaos grows exponentially. I’ve been spending a bit more time looking at what I do and how. The results is downright scary. My lack of forward movement has less to do with finding the SECRET to great income online and more to do with managing time a whole lot better.
Turning Bitching Into Winning
I was exploring the press releases over at PR Web the other day and followed a link to the site for This is True, a weekly newsletter of weird but true news items that has been publishing since 1994. I subscribed and then spent a bit of time exploring the site.
“Get Out of Hell Free” caught my eye in a graphic on the page. Curious, I took a look. It seems when you are writing about the weird, you tend to attract the weird. One of his stories prompted a reader to write to Randy Casselman, the owner and writer, that he was going to hell. He responded that the newsletter’s consulting minister liked the story to which she promptly replied that he was going to hell too.
No Niche Income?
Maki over at Dosh Dosh has written an article on making money without a niche. A niche tends to focus on a specific topic area. The conventional wisdom is that the more focused the niche the greater the profitability. The principle is pretty sound in that a focused niche brings you more highly targeted traffic and allows you to focus your income generating efforts.
No tags for this post.Covey & Link Building
Stephen Covey is a motivational writer/speaker. I’ve read several of his books and found his principles sound and down to earth. I’d never made a connection between his book “The Seven Habits of Highly Effective People” and link building. Covey likely never had either since the internet really wasn’t around when he wrote it.
Debra Mastaler in her Link Week column has found the connection. Her seven habits include:
- Create an early warning system.
- Be patient
- Leverage cross-channel marketing
- Make content, not war
- Become a high profile editor
- Extend your reach beyond Digg





