Category Archives: General

A recent email exchange I had has illustrated to me just how badly some firms deal with email correspondence. In my offline life I do some volunteer work. I’m currently serving as 1st Vice at the local Royal Canadian Legion. I emailed an area firm to ask some initial questions about the feasibility of changing the heating/cooling system from the present two systems into a unified system using geothermal energy.

A staffer at the firm replied the following day with the details about an information seminar being held that evening. The staffer did not acknowledge or address my initial questions. That lack of acknowledgment sent me the message, intentionally or not, that this firm really didn’t care about anything except attendance at this information seminar.

Last week, Rick Shefren, over at Strategic Profits asked his readers what was the biggest obstacle preventing them from gaining momentum for getting their online business rolling. He had over 1,000 responses to the question. If you’re not reading Rick’s blog, you need to be. He’s not invested in selling you anything, he is invested in talking about what it takes to create and grow businesses and best of all he’s no bullshit about it.

Once he and his staff had gone through the comments he created a new video which he refers to as his “Momentum Video”. He created another video about the steps from Start up to Freedom which you should definitely watch.  If you can find yourself in any of the titles below, you HAVE to watch his Momentum Video:

They shall grow not old, as we who are left grow old
Age shall not weary them, nor the years condemn
At the going down of the sun, and in the morning
We will remember them

In memory of our fallen Canadians:

WO Robert Girouard — Afghanistan Nov. 27, 2006
Cpl Albert Storm — Afghanistan Nov. 27, 2006

Always Caring — Always Canadian — Never Defeated

Support Our Troops — Wear Red on Fridays

– Rosalind Gardiner, guest column

Until recently, if you did a search on the term ‘satellite dish’ at Google, and then surveyed the URL’s in the Adwords listings, you were bound to see that most of the ads linked to just one company. You’d also note that most listings ended with the ‘aff’ (affiliate site) designation.

Eight ads all linking to the same site. How useless and frustrating was that?

Well, Google has just introduced a new affiliates Adwords policy that finally addresses that problem.

However, the new policy has been met with much whining on various affiliate and Internet marketing forums.

– Rosalind Gardiner, guest column

One of the rules of affiliate marketing, is to partner with merchants that don’t have too many external links on their sites. This is especially true if you pay to advertise your site.

You might just as well burn your money as send it to sites that steal your traffic.

If the site does have links out, then those links should be coded with your affiliate ID. You should be credited for sales made through those links.

As I learn and grow in this business, I get pickier and pickier about such things.

They shall grow not old, as we who are left grow old
Age shall not weary them, nor the years condemn
At the going down of the sun, and in the morning
We will remember them

In memory of our fallen Canadian:

Sgt. Darcy Tedford — Afghanistan Oct. 14, 2006
Pte Blake Williamson — Afghanistan Oct 14, 2006

Always Caring — Always Canadian — Never Defeated

Support Our Troops — Wear Red on Fridays