‘Google’ Archives
Author: Patti Published: April 16th, 2007
Online advertising has rapidly grown into a multi-billion dollar industry, with Google’s recent $900 million deal to advertise on MySpace an example of it’s huge demand and popularity.
Pay per click (PPC) advertising is the most cost-effective form of advertising so it’s vitally important that all aspects of advertising campaigns are managed to achieve maximum return on investment (ROI). Google AdWords is the most popular method of PPC and is an excellent way of increasing targeted website traffic, providing the advertising costs can be justified by ensuring the clicks turn into sales. (more…)
Category Google |
Author: Patti Published: November 5th, 2006
– Rosalind Gardiner, guest column
I like Google Adsense. It contributes a nice little chunk of change to my income each and every month.
That said, I don’t and won’t follow the lead of those whose sites earn only through Google Adsense.
What happens when their Adsense accounts are shut down by Google? It does happen, and they’re left scrambling to replace lost income!
Don’t believe me? (more…)
Category Google |
Author: Patti Published: October 12th, 2006
I received a note from Google over the weekend. It informed me:
It has come to our attention that invalid clicks or impressions have
been generated on the Google ads on your site(s) through users of
third-party programs paid or provided with other incentives to visit
your site. Such programs may include, but are not limited to auto-surf,
pay-to-surf, pay-to-read, or pay-to-click sites.
As a reminder, any method of generating invalid clicks or impressions
is strictly prohibited by our Terms & Conditions and program policies:
I was rather startled to receive it for a couple of reasons, the most important being that I really haven’t generated all that much income from Adsense to even have expected to show up on their radar for anything. (more…)
Category Google |
Author: Patti Published: October 6th, 2006
If you have been considering a business in online marketing using Google Adsense then you should consider using WordPress as a basis for your site. My blogs run on WordPress, I’ve experimented with others but always return to WordPress.
WordPress is a blogging platform that can also be used as a Content Management System (CMS). Getting content online with WordPress is quick and easy, and managing your content is a breeze. (more…)
Category Blogging, Google |
Author: Patti Published: September 21st, 2006
OK it’s a hype filled world out there trying to sort out how to market on the web. A big part of the reason is that online marketers have to fight and scramble so hard in this niche that they really create some huge smoke screens for those trying to sort out how to market their niche areas.
That is part of why I have this site here, I can post what I figure out and share with those who are just as much in the dark as I am.
So, anyways, what’s this death of adsense stuff all about? (more…)
Category Google |
