Category Archives: Google

Those All Important Keywords

The Key of my mind...Creative Commons License photo credit: ul_Marga

Keywords. Now, they have been a real stumbling block for me. I can generate lists of keywords. Even I know where to find the Google Keyword Tool and to enter terms in to find more terms. Making sense of keywords and how to use them, that has been my stumbling point.

I can’t just blow the concept off though. Keywords are the building blocks of search engines. When people enter terms in the search engines, those keywords determine what sites are going to be found and displayed for the person’s search. Their relevancy on each site determines which sites will be displayed first. Therein lies my stumbling block.

How do I move that list of keywords from list to relevancy?

I’ve read lots of material about keywords, much of it really well written yet, it seemed most writers just left it up to me to understand them so well, that I’d just know the right keywords to use. I’d know which ones I’d want to optimize for. I really had started to think I was a bit thick, I always seemed to hit the wall.

I often opted for throw a bunch of keywords at the wall and hope something stuck. Not a very effective use of time and resources.

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10 Tips To Getting Started With Google Adwords

Online advertising has rapidly grown into a multi-billion dollar industry, with Google’s recent $900 million deal to advertise on MySpace an example of it’s huge demand and popularity.

Pay per click (PPC) advertising is the most cost-effective form of advertising so it’s vitally important that all aspects of advertising campaigns are managed to achieve maximum return on investment (ROI). Google AdWords is the most popular method of PPC and is an excellent way of increasing targeted website traffic, providing the advertising costs can be justified by ensuring the clicks turn into sales.

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How to REALLY Profit with Google Adsense

– Rosalind Gardiner, guest column

I like Google Adsense. It contributes a nice little chunk of change to my income each and every month.

That said, I don’t and won’t follow the lead of those whose sites earn only through Google Adsense.

What happens when their Adsense accounts are shut down by Google? It does happen, and they’re left scrambling to replace lost income!

Don’t believe me?

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Adsense and Traffic Exchanges

I received a note from Google over the weekend. It informed me:

It has come to our attention that invalid clicks or impressions have
been generated on the Google ads on your site(s) through users of
third-party programs paid or provided with other incentives to visit
your site. Such programs may include, but are not limited to auto-surf,
pay-to-surf, pay-to-read, or pay-to-click sites.

As a reminder, any method of generating invalid clicks or impressions
is strictly prohibited by our Terms & Conditions and program policies:

I was rather startled to receive it for a couple of reasons, the most important being that I really haven’t generated all that much income from Adsense to even have expected to show up on their radar for anything.

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Team Adsense and WordPress to Make Money

If you have been considering a business in online marketing using Google Adsense then you should consider using WordPress as a basis for your site. My blogs run on WordPress, I’ve experimented with others but always return to WordPress.

WordPress is a blogging platform that can also be used as a Content Management System (CMS). Getting content online with WordPress is quick and easy, and managing your content is a breeze.

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Death of Adsense

OK it’s a hype filled world out there trying to sort out how to market on the web. A big part of the reason is that online marketers have to fight and scramble so hard in this niche that they really create some huge smoke screens for those trying to sort out how to market their niche areas.

That is part of why I have this site here, I can post what I figure out and share with those who are just as much in the dark as I am.

So, anyways, what’s this death of adsense stuff all about?

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