Online advertising has rapidly grown into a multi-billion dollar industry, with Google’s recent $900 million deal to advertise on MySpace an example of it’s huge demand and popularity.
Pay per click (PPC) advertising is the most cost-effective form of advertising so it’s vitally important that all aspects of advertising campaigns are managed to achieve maximum return [...]

– Rosalind Gardiner, guest column
I like Google Adsense. It contributes a nice little chunk of change to my income each and every month.
That said, I don’t and won’t follow the lead of those whose sites earn only through Google Adsense.
What happens when their Adsense accounts are shut down by Google? It does happen, and they’re [...]

I received a note from Google over the weekend. It informed me:

It has come to our attention that invalid clicks or impressions have
been generated on the Google ads on your site(s) through users of
third-party programs paid or provided with other incentives to visit
your site. Such programs may include, but are not limited to auto-surf,
pay-to-surf, pay-to-read, [...]

If you have been considering a business in online marketing using Google Adsense then you should consider using Wordpress as a basis for your site. My blogs run on Wordpress, I’ve experimented with others but always return to Wordpress.
Wordpress is a blogging platform that can also be used as a Content Management System (CMS). Getting [...]

OK it’s a hype filled world out there trying to sort out how to market on the web. A big part of the reason is that online marketers have to fight and scramble so hard in this niche that they really create some huge smoke screens for those trying to sort out how to market [...]