Successful Selling on Social Media

Mike Schultz over at Social Media Examiner has a great post on eight ways to successfully selling using social media. In a nutshell, here’s the points:

  1. Boil the Frog — I could explain this, but I’ll leave it for Mike. Love the analogy. Basically, don’t come on too strong
  2. Givers Gain — pretty much self-explanatory. Just give, don’t worry about the return.
  3. Make Henry Kissinger Proud — great way to do your best
  4. Be Brave
  5. Be Positive and Pleasant
  6. Prepare for Window Shopping
  7. Let Your Personality Show Through
  8. Take if Offline, When it’s Time
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Cold Hard Facts of Success

David Risley is one of the bloggers I watch on a regular basis. He’s straight forward with what he has to say and doesn’t gear everything he says to selling his visitor on the latest miracle product. He’s someone I pay attention to and give some consideration to what he has to say.

In a recent post he writes on the cold hard facts of success in business. As much as we’d like to think that succeeding at business is finding the ‘magic formula’ to get people to open their wallets, the reality is, success starts with our own mindset.

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Membership Site Coming Soon

Okay I know, it has been over a month since I posted. I haven’t wandered off into cyberspace. I have been doing a lot of learning and planning. Sometime ago, I wrote about the need to keep it simple in internet marketing. The basic idea is to choose a method, a business model, and develop it.

I had recently decided on the first niches I wanted to do business in. But had not solidly laid out a plan on how I was going to do business. That’s creating a barrier for myself. Until there is a plan in place, there is no plan and no direction.

Over the last month I’ve been learning a lot about the value, power and diversity of creating membership sites. I’ve learned, like most models, there is a lot of misinformation out there. Learning how to go with a model means to learn how to apply the information and sift out the junk.

It has taken some exploring but I think I have managed to do that. So, I’m letting you know within a very short time this site will be a membership site.

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Broke My Rule; Learned A Valuable Lesson

Measure Once Cut TwiceCreative Commons License photo credit: Harvard Avenue

If you read my last post on Keywords, you’d have seen down near the end my statement:

Alas, one of the goals I laid out for myself was to not spend any more money on tools, books, software or even domains until I have used what I have to generate some actual income. I slowly put away my ‘buy’ urge and settled back to do the hard slugging until I can meet my goal.

Well, I broke that rule last week. I succumbed to a marketing offer claiming to show it’s customers how to get Facebook ads for nothing in order to promote on Facebook. I bought the offer and then quickly realised the promises were way bigger than the delivery.

The promised ‘free ads’ were nothing more than buying ads and then offsetting the cost of them by the income derived as the result of placing the ad. The fact is, unless you hit it lucky with a hot market, you would likely lose more than you’d make. I immediately went to Clickbank and requested a refund.

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Those All Important Keywords

The Key of my mind...Creative Commons License photo credit: ul_Marga

Keywords. Now, they have been a real stumbling block for me. I can generate lists of keywords. Even I know where to find the Google Keyword Tool and to enter terms in to find more terms. Making sense of keywords and how to use them, that has been my stumbling point.

I can’t just blow the concept off though. Keywords are the building blocks of search engines. When people enter terms in the search engines, those keywords determine what sites are going to be found and displayed for the person’s search. Their relevancy on each site determines which sites will be displayed first. Therein lies my stumbling block.

How do I move that list of keywords from list to relevancy?

I’ve read lots of material about keywords, much of it really well written yet, it seemed most writers just left it up to me to understand them so well, that I’d just know the right keywords to use. I’d know which ones I’d want to optimize for. I really had started to think I was a bit thick, I always seemed to hit the wall.

I often opted for throw a bunch of keywords at the wall and hope something stuck. Not a very effective use of time and resources.

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Setting Goals

The Goal KeeperCreative Commons License photo credit: aussiegall

Well it has been a couple of weeks or so since I checked in here. Remember in my last post I mentioned that there was a first step that I needed to take?

Well, I’ve been working on that. That first step is to set out my goals. Yeah, I know, the goal is to make money and have a nice lifestyle. Really, that is the bottom line but it is not the whole goal.

Every goal breaks down into a series of steps. Every goal has images to go along with the goal. Yes, I may want to make a lot of money but do I want to just sit in the bank vault and have it surround me all day? Of course not, there are things I want to do as a result of having earned the money. That is the real goal.

My Needs

So, the first step was to spend some time and invoke the images of what I want to accomplish once I’ve made the money I’m seeking. The first major image that comes to mind for me is the peace of mind of knowing that my financial needs are met. I wont have to worry about having enough money in the bank to meet my monthly bills or those ones which crop up unexpectedly.

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