All About Money Internet Marketing Club

Marketing in Fits and Starts

Are you a person who wants to make money online and find yourself lacking focus?

Do you take a run at getting started and then let it fade into the background when you don’t see immediate results?

Have you acquired so much information and knowledge about how to make money online that you have no idea where to start?

You know you should just pick something and work on it to the exclusion of all else but fear not choosing the right ‘thing’?

In varying degrees, all of the above is and has been me. There, it’s out there, true confession time. So what am I going to do about it? First , I’m going to recognize that any time I’ve let any of the above hold me back in the past, it’s a failure. A failure doesn’t mean to stop, it means to learn and move forward. Time I moved forward — again.

This is a preview of Marketing in Fits and Starts. Read the full post -- will take about 1:41 mins

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Keeping it Simple

If you are anything like me, you’ve spent time online trying to figure out how to make some money. Actually, how to make some serious money, not just pocket money, but a living which allows for the freedom and lifestyle you dream about.

I’ve downloaded files, paid and free, until the most I’ve got to show for them is gigs of space used up on my hard drive. Some I’ve read, some I started to read and then got distracted to the next ‘shiny coin’ and some never even got opened before I got distracted.

The problem was first off that I hadn’t yet developed the mindset which I needed. I needed to embrace a business model, plan and implement it, and then work on it until it either succeeded or showed me why I failed at it.

If it failed, then pick myself up and get on with refining what I was doing until I got it right. Instead, I kept looking for that one magic new bullet that was going to make it all work.

This is a preview of Keeping it Simple. Read the full post -- will take about 1:34 mins

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Site Changes Coming

This site is currently undergoing some revamping. I’ve finally reached a better sense of where I need to go with it and have some great content coming. Stay tuned!

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7 Deadly Copywriting Sins

Knowing what not to do helps to give a clearer picture of what to do. Here are seven mistakes you should never make when writing sales copy.

1. Being slow to get to the point

impressions are made in moments
mention the main benefit and incentive right out of the gate
your opening should be impossible to ignore
tell the reader “what’s in it for me” (WIFM)

2. Not giving the reader some WIFM at every point

use headings, illustrations, videos and captions to communicate prominent benefits wherever the reader’s eye might land
repetition is okay just vary the point each time

This is a preview of 7 Deadly Copywriting Sins. Read the full post -- will take about 1:06 mins

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Google Wonder Wheel & Other Search Fun

Just finished reading a neat article over at Search Engine Land on some search tools. The article is part of a series on PPC (Pay Per Click) they have been running. The article provides an overview of search engine tools; social monitoring platforms like Twitter, Technorati and Social Mention; SEO tools includes an overview of who SEOMoz’s tool suite can be used for paid search campaigns and industry intelligence sources like eMarketer, comScore and Marketing Sherpa.

Google Wonder Wheel

What really grabbed my attention was the pointer to the Google Wonder Wheel. All this time I’ve been using Google for search and never knew this little gem was there. The wonder wheel provides a visual display of some other search terms which your search results contains. A great way to drill down to more specific data when exploring for article ideas for example.

This is a preview of Google Wonder Wheel & Other Search Fun. Read the full post -- will take about 47 secs

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Speed Matters With Google

I love it when I read an article which actually leads me to learn something. Search Engine Land reports today that Google now includes page speed as a factor when ranking your site. How important a factor speed is, isn’t yet determined.

As much as possible, I’ve always tried to keep page speed as quick as possible. What you might not notice on a broadband connection, your visitors on dialup or slow satellite connections sure will.

I’ve done some web design in the past so I’m tend to remember to pay attention to things like optimising graphics or trying to keep them to a minimum. On most of the blogs I have, I avoid using pictures unless there is a value added element to them. I know, some of the gurus will tell you to use pictures on most of your posts.

This is a preview of Speed Matters With Google. Read the full post -- will take about 56 secs

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