7 Steps to Cranking Out Content

The oft repeated phrase in SEO is “content is king”. It is, consistent, well written, targeted and useful content is sucked up by the search engines as quickly as it can be written.

My brother often talked about how my mother would spend hours chasing quarters in business while the dollars flew by over her head. It was true, she spent more time rearranging the stock on the shelves than worrying about getting the stock sold to customers or giving the customers something to come into the shop for.

It is true for many trying to make a dollar online too. We design and redesign, tinker and tweak while the job of writing content continues to beg for attention.

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Gmail URL Trap

If you are engaged in email marketing, you will need to be careful how you format your links for those receiving your emails in Google’s GMail.

It appears Google has made a change which has impacted the entry of links. If you make sure all your links start with “www” then you should be okay. If you prefer to drop the “www” then be sure NOT to use capital letters in your URLs.

Have a look at this video by Frank Bauer for a more detailed explanation of how to structure your links.

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Bloggers!! Think About Your Readers

Okay, you know, everyone likes to have their own style on their blog. We strive to stand out from the crowd not only with our writing but with our the look and feel of the blog. So why do so many bloggers practically drive their visitors away with bad font choices?

It is frustrating enough when I visit a blog and find the font small. At least when that is the only problem in Firefox I can press the CTRL key and the ‘+’ key to enlarge the type to a size that is easier on the eyes.

When the font owner decides to use colours either on their fonts, or their backgrounds, which don’t contrast well, that I can’t overcome. I have to either choose between straining to read the post or moving on. Often I choose to move on.

You know, as much as we might like and want to use colours to present our text, the easiest to read contrast is black text and white background. In fact, while writing this post I went and had a good look at the text on this blog. In particular I had a hard look at the text at the top of the post where there is a very light blue background before it graduates to white. The text was a very dark grey. I changed it to black, and immediate improvement in the contrast at the top of the post.

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21 Traffic Driving Tips

Found this article over at Build A Better Blog, — Denise met up with Willie Crawford at an affiliate marketing event where he was doing a presentation on driving traffic. While she was listening she jotted down a checklist of traffic generation tips. It is a checklist and one well worth taking note of. You should also take the time to prowl through the comments and find some more tips to add to the list.

Don’t forget to check out the link to Willie Crawford’s blog either. He’s top notch at teaching others how to do Internet Marketing.

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Hope for Non-Video Marketing Fans

I’m not a fan of video products. They can have their value if they are really well done and used to illustrate confusing concepts in a simple, easily understood manner. Videos for the sake of video instead of writing really well presented content is just an irritation.

In the last few years many of the biggest online marketers have trumpeted video as the one true way to effectively market to your customers. Those who weren’t into producing videos and video products were allegedly doomed to fail. I seriously doubted that assertion but occasionally wavered and wondered if I was being a bit too stubborn.

Today I came across this:

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Maximize Productivity With Blog Post Writing

Today I finally got around to reading some articles I’d tucked away for a future time. Mostly because I’ve been too busy for my own good. One of those articles was on the Associate Program site, hosted by Allan Gardyne. Sally Evans has written an excellen article on improving your productivity and writing your blog posts. Her hints could be applied to any writing really.

Her twenty-three points include:

  1. Work when you are at your best.
  2. Walk or do something similar before you get going
  3. Get distractions out of the way
  4. Stay hydrated
  5. Set a timer
  6. Schedule breaks
  7. Glue your butt to that chair
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