Tag Archives: element

Knowing what not to do helps to give a clearer picture of what to do. Here are seven mistakes you should never make when writing sales copy.

1.  Being slow to get to the point

• impressions are made in moments
• mention the main benefit and incentive right out of the gate
• your opening should be impossible to ignore
• tell the reader  “what’s in it for me” (WIFM)

2.  Not giving the reader some WIFM at every point

• use headings, illustrations, videos and captions to communicate prominent benefits wherever the reader’s eye might land
• repetition is okay just vary the point each time