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Tag Archives: Google
Those All Important Keywords
Keywords. Now, they have been a real stumbling block for me. I can generate lists of keywords. Even I know where to find the Google Keyword Tool and to enter terms in to find more terms. Making sense of keywords and how to use them, that has been my stumbling point.
I can’t just blow the concept off though. Keywords are the building blocks of search engines. When people enter terms in the search engines, those keywords determine what sites are going to be found and displayed for the person’s search. Their relevancy on each site determines which sites will be displayed first. Therein lies my stumbling block.
How do I move that list of keywords from list to relevancy?
I’ve read lots of material about keywords, much of it really well written yet, it seemed most writers just left it up to me to understand them so well, that I’d just know the right keywords to use. I’d know which ones I’d want to optimize for. I really had started to think I was a bit thick, I always seemed to hit the wall.
I often opted for throw a bunch of keywords at the wall and hope something stuck. Not a very effective use of time and resources.
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Speed Matters With Google
I love it when I read an article which actually leads me to learn something. Search Engine Land reports today that Google now includes page speed as a factor when ranking your site. How important a factor speed is, isn’t yet determined.
As much as possible, I’ve always tried to keep page speed as quick as possible. What you might not notice on a broadband connection, your visitors on dialup or slow satellite connections sure will.
I’ve done some web design in the past so I’m tend to remember to pay attention to things like optimising graphics or trying to keep them to a minimum. On most of the blogs I have, I avoid using pictures unless there is a value added element to them. I know, some of the gurus will tell you to use pictures on most of your posts.
Gmail URL Trap
If you are engaged in email marketing, you will need to be careful how you format your links for those receiving your emails in Google’s GMail.
It appears Google has made a change which has impacted the entry of links. If you make sure all your links start with “www” then you should be okay. If you prefer to drop the “www” then be sure NOT to use capital letters in your URLs.
Have a look at this video by Frank Bauer for a more detailed explanation of how to structure your links.
Do You Twitter?
If you have no idea what Twittering is, you probably are either new or you’ve been ignoring a lot going on. Twitter is a very popular microblogging site which allows you to post(tweet) 140 character ‘slices’ of what your doing as often as you want. You follow other people who are twittering and people follow you. You can post about the mundane, the insane, the ups and the downs, the pain and the joy, whatever. The idea is to share and enjoy the interaction.
I didn’t get the whole Twitter thing when I first looked at it. Primary because, like Facebook, I couldn’t see how I could find the time to keep refreshing a website so I could see what other people were doing. Then I started to discover some of the Twitter tools that were available and started to understand the draw.
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