Tag Archives: high quality

Build it and then will come. Once the rallying cry of those who were willing to take chances in life and reach for the stars on big ideas. On the web, that translated into fill a website with high quality content and they would come. Using a bunch of good search phrases and in the HTML would bring you lots of traffic. At least that was the theory.

That wasn’t completely true. If you failed to optimize your pages for not only your product but related ways of referring to the product searchers would not be able to find you. So, all the great content in the world wasn’t going to help if the pages weren’t optimized.