So, Who is Going to Buy From Me?
When you think about marketing / selling either online or off, is that not one of the first questions that comes to mind? It can be a question which inspires you to shape your marketing message and target your audience or it can send you running off into the night screaming in frustration.
From a focusing standpoint, the question “who is going to buy from me?” is one which demands you define what you are going to sell, what need or want it fills for your customers and what size of market you can expect to reach. For someone who is going to do more business offline than online, the question also has to answer if there is a sustainable market within your reach. (more…)