Hope for Non-Video Marketing Fans
I’m not a fan of video products. They can have their value if they are really well done and used to illustrate confusing concepts in a simple, easily understood manner. Videos for the sake of video instead of writing really well presented content is just an irritation.
In the last few years many of the biggest online marketers have trumpeted video as the one true way to effectively market to your customers. Those who weren’t into producing videos and video products were allegedly doomed to fail. I seriously doubted that assertion but occasionally wavered and wondered if I was being a bit too stubborn.
Today I came across this: (more…)